Resume
TELUS COMMUNICATIONS
3.5 years Web Marketing Manager
Responsible for achieving Key Performance Indicators for corporate web site.
• Managed Google paid placement program.
• Coordinated development of microsites.
• Trialed and evaluated programs to drive customers to the site and incent online purchases.
• Co-developed web metrics strategy
• Utilized web metrics software to generate understanding of online customer behaviour
3 years Segment Market Manager
Planned and implemented strategies and value propositions to serve market segments.
• Utilized a customer segmentation framework to establish a new sales record for a retail campaign. The campaign generated $10M revenue in one quarter.
• Designed ethnic marketing strategy based on market research, data profiling, secondary research, front-line feedback, benchmarking information, and core competencies.
• Led and project managed campaigns to market with cross-functional-extended teams. An example involved redesigning and re-launching a bundled solution. The ensuing campaign doubled the sales outlook and yielded an additional revenue stream of $7M per annum.
2.5 years Analyst
• Increased sales $300K annually through comprehensive analysis of revenue and recommendation of new long distance pricing plan.
• Conducted study to understand cross-sales relationship of new product on product portfolio.
• Oversaw product inventory and $1M production budget for long distance calling cards. Highlights included reducing costs by 20% as a participant in project to select a new supplier, auditing the payment agreement and recovering overpayments of $180K, and facilitating $350K additional revenue per year by proposing a re-location clause with new supplier.
• Designed business process maps and call centre analyses.
Education
MBA Kellogg School of Management, Evanston IL, Majors Strategy, Media Management, Organizational Behaviour
Bachelor of Commerce, University of British Columbia, Canada
3.5 years Web Marketing Manager
Responsible for achieving Key Performance Indicators for corporate web site.
• Managed Google paid placement program.
• Coordinated development of microsites.
• Trialed and evaluated programs to drive customers to the site and incent online purchases.
• Co-developed web metrics strategy
• Utilized web metrics software to generate understanding of online customer behaviour
3 years Segment Market Manager
Planned and implemented strategies and value propositions to serve market segments.
• Utilized a customer segmentation framework to establish a new sales record for a retail campaign. The campaign generated $10M revenue in one quarter.
• Designed ethnic marketing strategy based on market research, data profiling, secondary research, front-line feedback, benchmarking information, and core competencies.
• Led and project managed campaigns to market with cross-functional-extended teams. An example involved redesigning and re-launching a bundled solution. The ensuing campaign doubled the sales outlook and yielded an additional revenue stream of $7M per annum.
2.5 years Analyst
• Increased sales $300K annually through comprehensive analysis of revenue and recommendation of new long distance pricing plan.
• Conducted study to understand cross-sales relationship of new product on product portfolio.
• Oversaw product inventory and $1M production budget for long distance calling cards. Highlights included reducing costs by 20% as a participant in project to select a new supplier, auditing the payment agreement and recovering overpayments of $180K, and facilitating $350K additional revenue per year by proposing a re-location clause with new supplier.
• Designed business process maps and call centre analyses.
Education
MBA Kellogg School of Management, Evanston IL, Majors Strategy, Media Management, Organizational Behaviour
Bachelor of Commerce, University of British Columbia, Canada